Sea salt tripe chocolate cookie (left) & campfire smore’s (right) / Image credit: Cookiecrumbs This was how their entrepreneurial experience as a pair began.

Both of them decided to move into an apartment together.

Sometime later, her close friend from “the land of Kiwis” came back to Malaysia. But with manufacturing and logistical difficulties due to the pandemic lockdowns, she had to shut it down. Upon graduating, Esther moved back here and launched a cosmetic brand. In fact, she did it all the way until she went to further her education at the University of Auckland, New Zealand.Įditor’s Update: Information in the above paragraphs have been edited to reflect greater accuracy. The business was reportedly so successful that she was able to generate a stable monthly income while studying. Classic dark chocolate chip cookies (left) & Cookiecrumb’s dipping box (right) / Image credit: Cookiecrumbs You could call it friend-chip goalsĮsther could be described as one of those individuals who are natural-born entrepreneurs.īack in high school, she started an online clothing store that sold items from China. So to alleviate her sorrows, she ultimately gave in to her cravings and baked up a batch of New York-style inspired soft cookies.Īnd with her college friend, Zi Yun, she launched Cookiecrumbs to satisfy others with the same food desires.

That, and finding a job that was willing to hire fresh graduates. That was Esther’s dilemma during the pandemic. The kind of cravings that won’t go away until you make it exactly the way you’ve been dreaming it to taste like? Have you ever been bombarded with food posts on social media to the point that you end up intensely craving them?

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